> A/B testing isn't about creativity, it's retention maxxing
Absolutely, and unfortunately in my experience many people implementing A/B testing actually believe that it is finding the "best outcome for users".
I'm sure if we blind tested people to see whether they consumed more when unknowingly given cocaine vs protein powder, we would see cocaine win the A/B test.
Absolutely, and unfortunately in my experience many people implementing A/B testing actually believe that it is finding the "best outcome for users".
I'm sure if we blind tested people to see whether they consumed more when unknowingly given cocaine vs protein powder, we would see cocaine win the A/B test.