> The idea is to give user's control of the messaging and marketers better options. SMS is good for individualized messages like you would get from loyalty programs. Our focus is on broadcasting messages to a group - we don't target an individual user by design.
Who is your ideal customer? This seems worse for marketers because it's yet another channel to integrate, and the messaging cannot be personalized. The market moved toward personalized marketing years ago, so a channel that lacks personalization seems destined to underperform.
Asking my shoppers/users to download someone else's app seems like a non-starter.
This all seems great for end-users, but terrible for the marketers/organizations that would actually be paying you.
I can see this working for conferences, but most of those have their own apps.
Who is your ideal customer? This seems worse for marketers because it's yet another channel to integrate, and the messaging cannot be personalized. The market moved toward personalized marketing years ago, so a channel that lacks personalization seems destined to underperform.
Asking my shoppers/users to download someone else's app seems like a non-starter.
This all seems great for end-users, but terrible for the marketers/organizations that would actually be paying you.
I can see this working for conferences, but most of those have their own apps.