It's a shrinking market, but it surely doesn't help that people are simply boycotting US goods.
For example: Swedish sales for US wine was down around 20% in 2025. The overall decline was about 10%. In a shrinking market, you don't want to also have a shrinking market share.
I'm sure the figures are similar in other countries - and this year it's going to be very different in Canada as well. I imagine Canada was always a big importer of US wine seeing as it's close by and they don't have much domestic production.
Seeing many people comment that they drink less; I'm happy to report I still try to drink as often as I can (Which is still not as often as I want).
For example: Swedish sales for US wine was down around 20% in 2025. The overall decline was about 10%. In a shrinking market, you don't want to also have a shrinking market share.
I'm sure the figures are similar in other countries - and this year it's going to be very different in Canada as well. I imagine Canada was always a big importer of US wine seeing as it's close by and they don't have much domestic production.
Seeing many people comment that they drink less; I'm happy to report I still try to drink as often as I can (Which is still not as often as I want).