US news outlets are often blocked where I live too, but not this one. Here's what the articles says:
There are a variety of forces driving the decline in wine sales. Baby boomers are aging out of the market while young people are drinking less alcohol due to health and financial concerns. Wine faces competition from craft beer, liquor and canned cocktails as well as cannabis.
“The kids just aren’t drinking as much,” Berryhill said. “And it’s not just wine, it’s whiskey and beer and everything. And then you’ve also got the competition with all the seltzers.”
Tariffs have reduced exports, particularly to Canada, which was the largest foreign buyer of American wine.
There are a variety of forces driving the decline in wine sales. Baby boomers are aging out of the market while young people are drinking less alcohol due to health and financial concerns. Wine faces competition from craft beer, liquor and canned cocktails as well as cannabis.
“The kids just aren’t drinking as much,” Berryhill said. “And it’s not just wine, it’s whiskey and beer and everything. And then you’ve also got the competition with all the seltzers.”
Tariffs have reduced exports, particularly to Canada, which was the largest foreign buyer of American wine.