My observation is that the young people who do drink aren't going for beers and wines, which are tastes that can take time to acquire, they're going for sweet liquors and premix cans of fizz.
Getting Gen-z to even get close enough to the glass to smell a nice red is a challenge. And when they do, they seem to recoil rapidly.
Getting Gen-z to even get close enough to the glass to smell a nice red is a challenge. And when they do, they seem to recoil rapidly.
Anecdata only.