thats when they switch algo's because tik tok. It's more akin to a slot machine now.
Pre-2016 facebook and insta algos were top posts from your follower net. Tik tok used a gambling algo to feed you the most viral content from around the internet. Randomized shit with no likes mixed in with the good, dopamine driving content. You never knew when you were going to get the good content again, so you just kept scrolling, waiting for the rush of really good content to pop back up.
This dramatically increases retention, and average minutes per user.
Pre-2016 facebook and insta algos were top posts from your follower net. Tik tok used a gambling algo to feed you the most viral content from around the internet. Randomized shit with no likes mixed in with the good, dopamine driving content. You never knew when you were going to get the good content again, so you just kept scrolling, waiting for the rush of really good content to pop back up.
This dramatically increases retention, and average minutes per user.