People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves
In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore
Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket
People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves
In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore
Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket