Your argument applies to the grocery pricing situation: "if you don't want the grocery store to aggregate all of your interactions, don't shop there".
All aspects of the commercial transaction should be clear and transparent: I give the grocery store cash, it gives me food. My data shouldn't be taken from me, and nor should I have to consent to my data to be taken from me in order to shop there.
Google can store and serve me my data. It cannot use my data for commercial purposes that do not directly serve me. Nor should it be able to aggregate my interactions in a way that serves to increase its own profit, as this, over time, increases the relative power of the firm.
All aspects of the commercial transaction should be clear and transparent: I give the grocery store cash, it gives me food. My data shouldn't be taken from me, and nor should I have to consent to my data to be taken from me in order to shop there.
Google can store and serve me my data. It cannot use my data for commercial purposes that do not directly serve me. Nor should it be able to aggregate my interactions in a way that serves to increase its own profit, as this, over time, increases the relative power of the firm.