As a SaaS vendor, interacting with our customers about SAML usually involves:
a) them knowing what they want because they already have SAML-based SSO and it works for them; and
b) our contact on their side being some unfortunate support dude who got given SAML as their subject area for whatever reason, and who knows very little about it, and who is 4 levels in the org away from anyone empowered to make decisions as significant as moving away from SAML.
As a SaaS vendor, interacting with our customers about SAML usually involves:
a) them knowing what they want because they already have SAML-based SSO and it works for them; and
b) our contact on their side being some unfortunate support dude who got given SAML as their subject area for whatever reason, and who knows very little about it, and who is 4 levels in the org away from anyone empowered to make decisions as significant as moving away from SAML.