I'm in the US and I just spent 5 minutes trying to figure out why a bird that can fly needed a special road crossing. I mean, a penguin crossing might make sense in a few places (but not Antarctica because there are no cars or streets there). Where do they have puffins that need to walk across a road?
Duh. Cultural differences in English are amusing.
https://en.wikipedia.org/wiki/Puffin_crossing