A couple of years ago, I went the indie route (ex big tech). Prior to that I was absolutely allergic to social media and never really used them except maybe LinkedIn.
Sadly as an indie (or frankly anyone these days?) if you don’t have a social media following, you simply don’t exist. Distribution is one of - if not the most - important things to have, so farming social media is unavoidable. The worst part is that you can’t just post and go, these apps (and respective algorithms) expect you to use them regularly for your content to be shown to people.
Automating all of that is also super tricky since there are a billion bots out there. And the alternative being pay-to-win with expensive advertising.
Sadly as an indie (or frankly anyone these days?) if you don’t have a social media following, you simply don’t exist. Distribution is one of - if not the most - important things to have, so farming social media is unavoidable. The worst part is that you can’t just post and go, these apps (and respective algorithms) expect you to use them regularly for your content to be shown to people.
Automating all of that is also super tricky since there are a billion bots out there. And the alternative being pay-to-win with expensive advertising.