Recommending similar projects helps everyone, including the creator of the project. Knowing your competition enough to recommend them forces you to be clear about what truly differentiates you.
> When you show up as a marketer and say, “I need to sell you this because my commission is on the line. I need to sell you this because I’ve decided this is what I do for a living.” You’re not showing any empathy. You’re being a selfish, short-term narcissist, which is what most marketers are.
> You show up and say, “It sounds like you need this. My competitor sells that. Here’s their phone number.” You’re being a human.
> If you’re not willing to eagerly recommend a competitor who sells a solution you don’t sell, then we’ve gotten to the truth of who you are and what you’re seeking to do. If you are willing to do that, then there is somebody for who you have the right solution. Find that person. Don’t try to persuade the other people that they’re wrong.
> When you show up as a marketer and say, “I need to sell you this because my commission is on the line. I need to sell you this because I’ve decided this is what I do for a living.” You’re not showing any empathy. You’re being a selfish, short-term narcissist, which is what most marketers are.
> You show up and say, “It sounds like you need this. My competitor sells that. Here’s their phone number.” You’re being a human.
> If you’re not willing to eagerly recommend a competitor who sells a solution you don’t sell, then we’ve gotten to the truth of who you are and what you’re seeking to do. If you are willing to do that, then there is somebody for who you have the right solution. Find that person. Don’t try to persuade the other people that they’re wrong.
- Seth Godin