He also unbanned a lot of people and got Trump back, got to ride the AI wave with Grok, pushed paid subscriptions and implemented paying people for tweeting. I would argue growing the platform by bringing back people that were brought back for violating the original rules is not a win. Nor is attracting people to the platform that follow those people, Nor is riding the AI train.
And even with all of that, the new users, the AI, the paid subscriptions, None none of that actually fixed the major underlying issues that Twitter is not profitable. Jack Dorsey couldn’t fix it and neither did Elon. I think he just realized having a modern media platform he controls is more powerful than it making money. He inherited a platform built by someone else, and keeps the lights on with a skeleton crew. I don’t see that as a success
And even with all of that, the new users, the AI, the paid subscriptions, None none of that actually fixed the major underlying issues that Twitter is not profitable. Jack Dorsey couldn’t fix it and neither did Elon. I think he just realized having a modern media platform he controls is more powerful than it making money. He inherited a platform built by someone else, and keeps the lights on with a skeleton crew. I don’t see that as a success