> But it's not getting sold to whichever-random-company-offered-the-highest.
Nothing in GDPR prevents transfer or selling of personal data. True, there are hoops to be jumped to do that, both in terms of consent and documentation, but let's not pretend a lot of people would read the welcome banner and refuse to interact with a service because its legalese says "we'll sell you data and if you don't want us to, go away". Yes, selling the data becomes more expensive because you need to hire the lawyers to produce those welcome pages and regulatory compliance paperwork, but large corps have enough money for lawyers.
> Also, some shady TOS is also not enough to override the law in the EU
It doesn't need to override anything, as the law does not prohibit data collection or transfer. It only describes the hoops that need to be jumped to achieve it.
Nothing in GDPR prevents transfer or selling of personal data. True, there are hoops to be jumped to do that, both in terms of consent and documentation, but let's not pretend a lot of people would read the welcome banner and refuse to interact with a service because its legalese says "we'll sell you data and if you don't want us to, go away". Yes, selling the data becomes more expensive because you need to hire the lawyers to produce those welcome pages and regulatory compliance paperwork, but large corps have enough money for lawyers.
> Also, some shady TOS is also not enough to override the law in the EU
It doesn't need to override anything, as the law does not prohibit data collection or transfer. It only describes the hoops that need to be jumped to achieve it.