> She figures that they’ve spent at least fifty thousand dollars in rental fees so far—more than they could get from selling the furniture.
That probably doesn't even consider inflation, $1 in 2006 was worth $1.60 in today's money. People are really bad at long term financial planning but also get really attached to objects with some sentimental value. So this is a market where it's even easier to exploit that poor financial education.
That probably doesn't even consider inflation, $1 in 2006 was worth $1.60 in today's money. People are really bad at long term financial planning but also get really attached to objects with some sentimental value. So this is a market where it's even easier to exploit that poor financial education.