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Comment by jacquesm
The problem is that lots of people seem to be under the impression that they are doing it right because they are using AWS. They don't realize that AWS is a toolbox, not a 'ready made solution for redundancy against all catastrophes you are possibly exposed to'. They use that to their advantage by pricing such solutions at a level that people will either pay through the nose or will be left without recourse when AWS loses their data. It's stupid, but at the same time these beliefs are surprisingly wide spread.