It also doesn't prevent you from staging an image or anything that's existed since photography was invented. But that's not the problem they're trying to solve.
> Today, powerful, widely available AI tools allow users to easily generate or alter photorealistic images to a degree that was difficult to imagine just a few years ago.
Photoshop has existed for decades and so has fake images. This is a low friction way to attest "this image came from an iPhone sensor and Apple approved it". It will still take the usual image forensics to determine if the scene it depicts is legitimate.
> Today, powerful, widely available AI tools allow users to easily generate or alter photorealistic images to a degree that was difficult to imagine just a few years ago.
Photoshop has existed for decades and so has fake images. This is a low friction way to attest "this image came from an iPhone sensor and Apple approved it". It will still take the usual image forensics to determine if the scene it depicts is legitimate.