Even if a brand stays solid for 100 years, for all I know as I'm standing there in the store deciding whether to buy something, private equity bought them two quarters ago and hollowed them out. Harvard MBAs/private equity sees brand reputation as just another resource to be converted into money.
If I were a billionaire my dream would be to create a logo for the "We Put The Extra 10% In It" program where products could advertise that they put the extra effort in. What is really sad to me is that so often it's not even that much extra effort, which is why I say 10% and not 100% or 10x. So often it's just "used a 5 cent metal part instead of a 1.2 cent plastic part". But without a reliable signal that the effort is there MBAs/private equity turns every market everywhere into a lemon market. Way too much tech is applied in manufacturing to turn everything into a lemon market.
Even if a brand stays solid for 100 years, for all I know as I'm standing there in the store deciding whether to buy something, private equity bought them two quarters ago and hollowed them out. Harvard MBAs/private equity sees brand reputation as just another resource to be converted into money.
If I were a billionaire my dream would be to create a logo for the "We Put The Extra 10% In It" program where products could advertise that they put the extra effort in. What is really sad to me is that so often it's not even that much extra effort, which is why I say 10% and not 100% or 10x. So often it's just "used a 5 cent metal part instead of a 1.2 cent plastic part". But without a reliable signal that the effort is there MBAs/private equity turns every market everywhere into a lemon market. Way too much tech is applied in manufacturing to turn everything into a lemon market.