I think this is honestly correct strategy.
Gaming is a license game, not a hardware game.
Apple wants you to buy your games through the App Store, so they can take the 30%, which means competing with Steam. Which means getting licensed games on the App Store.
Apple already fought one such license war over music and won. They're currently doing Apple TV as well.
However, for the gaming industry they're complete strangers. Unlike music (which is mostly made on Mac) and TV/Movies (which are often made on Mac, at least partly), gamedev is very much Windows focused.
Pushing for ports and licenses is an uphill battle, and probably not one Apple wants to take on. They have plenty of other profitable ventures.
Gaming is a license game, not a hardware game.
Apple wants you to buy your games through the App Store, so they can take the 30%, which means competing with Steam. Which means getting licensed games on the App Store.
Apple already fought one such license war over music and won. They're currently doing Apple TV as well.
However, for the gaming industry they're complete strangers. Unlike music (which is mostly made on Mac) and TV/Movies (which are often made on Mac, at least partly), gamedev is very much Windows focused.
Pushing for ports and licenses is an uphill battle, and probably not one Apple wants to take on. They have plenty of other profitable ventures.