Make a single cross-platform client that implements every non-humorous XEP. If you tell people "on Android you should use this app, on iOS use that app" - you lose regular people fast. If you have a feature that only exists in one app on one platform, you also really lose people.
People don't really sign up for protocols, they download apps. Like I often refer to the fediverse as "Mastodon" even though I know that's not entirely correct, because it's the fastest, easiest way to communicate what I'm talking about - microblogging. So you really need a single, good app you can just tell people to download.
People don't really sign up for protocols, they download apps. Like I often refer to the fediverse as "Mastodon" even though I know that's not entirely correct, because it's the fastest, easiest way to communicate what I'm talking about - microblogging. So you really need a single, good app you can just tell people to download.