I'm pretty sure that is a mis-characterization of what actually happened: a 3rd party app collected user profile data from FB _through somebody's friend connection_ [1].
The Zuck then apologized for this undocumented API access leak and FB subsequently patched it out of their platform. It had nothing to do with running ads. We shouldn't let time paper over the details here.
The Zuck then apologized for this undocumented API access leak and FB subsequently patched it out of their platform. It had nothing to do with running ads. We shouldn't let time paper over the details here.
[1] "It also gathered data from their Facebook friends, which reportedly resulted in Kogan having access to the data of millions of Facebook profiles". https://www.cnbc.com/2018/04/10/facebook-cambridge-analytica...