PMAX is particularly awful because it incentivizes the scammers to actually book meetings with our Sales team, and waste their time with a no-show.
(For anyone unfamiliar with how the PMAX scam works: PMAX will send more ad traffic to sites that perform well for an advertiser. So scammers who own a network of fraudulent sites will fill out that advertisers' forms, register a great conversion rate, and get a lot of ad traffic directed to their network of bot sites. When you spot the fraud, Google will say: "um, maybe put their IPs on the ad blocklist?" like its 1998 and the most sophisticated click fraudsters are the ones who can click their mouse the fastest. Enshittification Endgame.)
(For anyone unfamiliar with how the PMAX scam works: PMAX will send more ad traffic to sites that perform well for an advertiser. So scammers who own a network of fraudulent sites will fill out that advertisers' forms, register a great conversion rate, and get a lot of ad traffic directed to their network of bot sites. When you spot the fraud, Google will say: "um, maybe put their IPs on the ad blocklist?" like its 1998 and the most sophisticated click fraudsters are the ones who can click their mouse the fastest. Enshittification Endgame.)