Maybe I’ve just been unlucky for 14 years but ads almost never work (as much as you pay for them).
Ad business is the best business: you pay for something no one can reliably verify or measure. But you still pay because there is something somewhere with some correlational relationship with an uplift in some of your metrics and you’re afraid to turn it off. So you just keep paying.
If you login to the admin side of any ad business (Reddit Ads, X Ads, LinkedIn Ads etc) you are faced with a severely broken product: broken buttons, obviously wrong metrics, and other glaring bugs.
But somehow you still trust that people who cannot pull the CRUD side of the product off, are going to serve your ad accurately to the targeted audience and give you reports.
Ad business is the best business: you pay for something no one can reliably verify or measure. But you still pay because there is something somewhere with some correlational relationship with an uplift in some of your metrics and you’re afraid to turn it off. So you just keep paying.
If you login to the admin side of any ad business (Reddit Ads, X Ads, LinkedIn Ads etc) you are faced with a severely broken product: broken buttons, obviously wrong metrics, and other glaring bugs.
But somehow you still trust that people who cannot pull the CRUD side of the product off, are going to serve your ad accurately to the targeted audience and give you reports.