I both agree and disagree with this article (which is mostly an ad for the studio, but such is life). The premise that now
taste is the differentiator is one I see shared a lot. I think it's easy to agree with the sentiment because it's sneakily optimistic - we all think we have good taste, so we're all going to make it out of this alright.
> What the Gen-AI-enabled world needs now is better taste. It’s easy—trivial, even—to stand up a site or a basic app. But so what? Are you looking at the user experience from end to end? Are you questioning your own premises? Have you considered a completely, fundamentally different approach?
I think it's not just better taste that gets people to consider user experience end-to-end, or to question their own premises, or to try different approaches. It's effort. It's going in, using your app, considering how it will be used, and tweaking it (manually or through AI) until it's reached a standard you set. This process will also refine your taste and improve it - your taste is not something you're born with that sets your apart.
This process of repeated incremental effort and improvement is one that ultimately imbues the resulting work in your own style and creativity - not just the fact that you are a 'creative person'. Effort is still the moat. I struggle to explain this point as well as I want - I wrote about it a little here, but it's still messy in my head:
https://luke.zip/posts/draw-the-owl/
> What the Gen-AI-enabled world needs now is better taste. It’s easy—trivial, even—to stand up a site or a basic app. But so what? Are you looking at the user experience from end to end? Are you questioning your own premises? Have you considered a completely, fundamentally different approach?
I think it's not just better taste that gets people to consider user experience end-to-end, or to question their own premises, or to try different approaches. It's effort. It's going in, using your app, considering how it will be used, and tweaking it (manually or through AI) until it's reached a standard you set. This process will also refine your taste and improve it - your taste is not something you're born with that sets your apart.
This process of repeated incremental effort and improvement is one that ultimately imbues the resulting work in your own style and creativity - not just the fact that you are a 'creative person'. Effort is still the moat. I struggle to explain this point as well as I want - I wrote about it a little here, but it's still messy in my head:
https://luke.zip/posts/draw-the-owl/