Comment by jadbox

As a founder of a few software startups, I agree with this. If I can give advice to other founders, remember than software is usually a means to an end, and for most users, they just want the bare bone essentials to work and work well. Everything else is nice-to-have-fluff that won't drive 99% of sales.

The apps I pay for are simple and focus on a super basic interface. BookFusion and Libro.fm are great examples.