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Comment by encody

> Because it’s an iPhone, it holds its value longer than other smartphones. And switching from Android is easy.

I'm neither an Apple fanboy nor a marketing professional, so this might be more normal than it appears to me, but this section of text seems really strange.

1. Doesn't Apple have a standing rule to not use articles (a, an, the) in front of product names? 2. How in the world can resale value take a top spot in marketing copy, 1) for Apple, and 2) for a product that isn't even on the market yet? 3. What does switching from Android have to do with a foldable design (or value retention, for that matter)?

parent encody 1 month ago

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