Gotta say this site is killing it in the LLM-written technical blog SEO game the last couple years, they're consistently able to dominate (and actual deliver in spite of the LLM-isms) SERP for a set of technologies that very closely align with the ones that a typical backend/infrastructure engineer would work on.
I checked their list of blog articles from the last year and they haven't even written that many, which makes it quite impressive because they really model the set that I've been working with (Go, Postgres, grpc, otel) well by I guess defining some kind of customer archetype and writing really detailed guides about what they'd be interested in learning more about. At this point I've encountered their site "organically" like 5x in the last year and recognize the name/style of content so they're doing something right in the marketing department for sure.
On one hand you could just dismiss it as spam but articles like this actually represent a pretty significant LLM spend/human review element that delivers real value to me as a technical end user looking for info on google or in technical blogs on HN (ie it would take me a long time to generate something like this myself and I wouldn't do it proactively, only when-needed). So it actually does help me quite a bit that they do so before I think to ask about it.
I checked their list of blog articles from the last year and they haven't even written that many, which makes it quite impressive because they really model the set that I've been working with (Go, Postgres, grpc, otel) well by I guess defining some kind of customer archetype and writing really detailed guides about what they'd be interested in learning more about. At this point I've encountered their site "organically" like 5x in the last year and recognize the name/style of content so they're doing something right in the marketing department for sure.
On one hand you could just dismiss it as spam but articles like this actually represent a pretty significant LLM spend/human review element that delivers real value to me as a technical end user looking for info on google or in technical blogs on HN (ie it would take me a long time to generate something like this myself and I wouldn't do it proactively, only when-needed). So it actually does help me quite a bit that they do so before I think to ask about it.