It's just pattern recognition at work. None of the male-led scams have "being male" as a talking point trying to sell the scam, so it's about as notable as a scam founder wearing black shoes.
But now "female led" has entered the conversation as something to recognize a scam by. Whenever it comes up again this memory will lit up and make people wary.
But now "female led" has entered the conversation as something to recognize a scam by. Whenever it comes up again this memory will lit up and make people wary.