> but old website was minor liability in its datedness potentially putting off prospective patients.
Anecdata: I’d be more likely to use the services of a company with a good, old-style site than a bad, new style site. Things like pop-overs, text that animates in as you scroll, banner images that take up most of the “abive the fold” are all red flags for me.
Oh, and the most common one: “Read more”.
A modern site that avoids all those can be great. But those are rare, IMO.
Anecdata: I’d be more likely to use the services of a company with a good, old-style site than a bad, new style site. Things like pop-overs, text that animates in as you scroll, banner images that take up most of the “abive the fold” are all red flags for me.
Oh, and the most common one: “Read more”.
A modern site that avoids all those can be great. But those are rare, IMO.