One of the problems with this kind of marketing is that there are essentially no base-models available at dealerships. So the flexibility supposedly provided by making the gauge cluster an option is not actually available to the consumer. This is just a money-grab while advertising a low price.
The ads all show the fully loaded model, "starting from" $LowPrice. We need a rule that the price shown is for the fully loaded model ($HighPrice), maybe fine print "configurable as low as $LowPrice". And then they have to actually allow you to configure that base model, and stock it. Otherwise, it's just effectively false advertising when every dealership gets just one base model that they will not sell to you.
The ads all show the fully loaded model, "starting from" $LowPrice. We need a rule that the price shown is for the fully loaded model ($HighPrice), maybe fine print "configurable as low as $LowPrice". And then they have to actually allow you to configure that base model, and stock it. Otherwise, it's just effectively false advertising when every dealership gets just one base model that they will not sell to you.