Ads are part of the enshitification of ChatGPT. In the short-term it might offer them some kind of lifeline and I'm sure in their next investor call they'll highlight their revenue from Ads.
But if their competitors (including open-weight models) can offer similar quality and ease of use, Ads is just another reason _not_ to use them.
But if their competitors (including open-weight models) can offer similar quality and ease of use, Ads is just another reason _not_ to use them.