Without reference to either person, I think this is essentially a misunderstanding of Frankfurt’s analysis: On Bullshit is about expressing sentiments without caring about their truth value, i.e. the concept of a “bull session.”
Both Altman and Zitron are the opposite of Frankfurt’s bullshitter, because they both appear to evince genuine care for the truth value of their position.
(Frankfurt is very subtle about this, in that he distinguishes the kind of performative lying you’re suggesting as distinct in moral and rhetorical content from bullshitting. The liar wants you to believe a specific thing; the bullshitter wants to regale you.)
Both Altman and Zitron are the opposite of Frankfurt’s bullshitter, because they both appear to evince genuine care for the truth value of their position.
(Frankfurt is very subtle about this, in that he distinguishes the kind of performative lying you’re suggesting as distinct in moral and rhetorical content from bullshitting. The liar wants you to believe a specific thing; the bullshitter wants to regale you.)