Thanks for the link. Very succinct. Coincidentally, just a week back, I ordered the book it mentions.
I completely agree with everything you mentioned (And thanks for giving in numbers too!).
Since you’ve clearly thought this through, if I can push you to the hypothetical - at what point would you want to run multiple tests in parallel? Will it be largely a function of your dev team (more productive everyone) or active users (more frequent feature build outs / cross cutting rollouts) ?
I completely agree with everything you mentioned (And thanks for giving in numbers too!).
Since you’ve clearly thought this through, if I can push you to the hypothetical - at what point would you want to run multiple tests in parallel? Will it be largely a function of your dev team (more productive everyone) or active users (more frequent feature build outs / cross cutting rollouts) ?
Thanks again for the note. Very helpful.