Surprising it is taking advertisers this long to wake up, considering the decades I've been reading articles on HN about the massive fraud rates from entire fraud ecosystems.
The saying in marketing used to be: "Half of all marketing dollars are wasted, but we never know which half".
In the internet, it seems to be more like "90% are wasted" and literally never even get a human impression, nevermind a human click-thru and sale.
What was always surprising to me was how the advertisers just went along with the scam. Perhaps as if the marketers' bonuses depended more on advertisement budget spent instead of sales increased.
If that's the case, what is making them catch on now?
The saying in marketing used to be: "Half of all marketing dollars are wasted, but we never know which half".
In the internet, it seems to be more like "90% are wasted" and literally never even get a human impression, nevermind a human click-thru and sale.
What was always surprising to me was how the advertisers just went along with the scam. Perhaps as if the marketers' bonuses depended more on advertisement budget spent instead of sales increased.
If that's the case, what is making them catch on now?