I'd put it differently. The affirmation we were accustomed to generally had some substance. If someone called, sent you a postcard, or met with you, it probably meant they cared at least to some extent.
Social media strips all that away to the point where affirmation costs no effort to give but also means nothing. Here's a test I like to recommend: don't post anything on HN, X, or Facebook for a month. See how many people notice or reach out and ask if you're OK. The most likely answer is zero. Hundreds or thousands of "friends", zero meaningful return.
This also makes us feel that we constantly need to work for these affirmations. If you don't post, no one likes you. This is not a Facebook problem, but Facebook built its business around it, so they deserve to be singled out.
Social media strips all that away to the point where affirmation costs no effort to give but also means nothing. Here's a test I like to recommend: don't post anything on HN, X, or Facebook for a month. See how many people notice or reach out and ask if you're OK. The most likely answer is zero. Hundreds or thousands of "friends", zero meaningful return.
This also makes us feel that we constantly need to work for these affirmations. If you don't post, no one likes you. This is not a Facebook problem, but Facebook built its business around it, so they deserve to be singled out.