"The average user has never used a website"? Really? The average user has never once, ever, opened their browser and gone to a website? Never read a newspaper online? Gone to LinkedIn or Facebook, done banking, made a doctor's appointment, found an AC repair shop
on the web rather than
through an app? Because I don't know what your definition of "average user" is, but I know a
bunch of non-technical folks in ages ranging from thirty-something to eighty-something who
do that all the time.(Also, they sign up for mailing lists all the time, often whether they want to or not because everybody wants you to be on their damn mailing list. Email is absolutely still a viable broadcast medium, despite all the pundits declaring "email is dead" before they go back to, you know, checking their email.)
(Also, they sign up for mailing lists all the time, often whether they want to or not because everybody wants you to be on their damn mailing list. Email is absolutely still a viable broadcast medium, despite all the pundits declaring "email is dead" before they go back to, you know, checking their email.)