The big feature over other new formats is compatibility with legacy JPEGs. You can (simplified) take the raw data from a legacy JPEG, reformat it as a JPEG XL, and achieve like 20-30% filesize savings without any actual re-encode, just better packaging of the same data. While converting them to AVIF or webp is a lossy re-encode, and so loses quality. I think it's really this feature that has people wanting it still despite the support for AVIF.
Also webp is IMO subjectively worse at the same file sizes than the other two. Dunno if there's any studies on it to back that up though. It also has a max image size that is plausibly a problem in some use cases (16k in one dimension) while AVIF is 65k per axis and JXL 1M per axis.
Also webp is IMO subjectively worse at the same file sizes than the other two. Dunno if there's any studies on it to back that up though. It also has a max image size that is plausibly a problem in some use cases (16k in one dimension) while AVIF is 65k per axis and JXL 1M per axis.