We've seen a switch from subscriptions to results-based pricing as AI usage would be eating all of the margin (intercom has been one of the first widely successful examples).
This is another possibility, but the amount of complexity induced for customers + staffing costs (comps for ServiceNow specialists are already extremely high) will probably push people to just buy AI access on top of the subscription instead.
This is another possibility, but the amount of complexity induced for customers + staffing costs (comps for ServiceNow specialists are already extremely high) will probably push people to just buy AI access on top of the subscription instead.