I agree that this is true for you and probably even for me.
But think about normal human conversation - when a friend tells me they are going to buy a rav-4 that weekend,I am 100% going to tell that then I had a rental CX-50 last week and would recommend they take a look at it.
In other words: putting a new concept on someone's radar that they hadn't thought about but is relevant to them is hugely valuable.
Think about it like this:
- lots of people searched Rav 4
- some of them clicked the ad for cx-50
- some of them ended up test driving the cx-50
- some of them bought it
For the people that clicked / test drive / bought - there's clearly something important that happened as a result (whether it changed the final outcome or not)
Though yes personally I would be like "compact suvs 2026 reviews" as my starting point so that would never be me - but not everyone is me.
But think about normal human conversation - when a friend tells me they are going to buy a rav-4 that weekend,I am 100% going to tell that then I had a rental CX-50 last week and would recommend they take a look at it.
In other words: putting a new concept on someone's radar that they hadn't thought about but is relevant to them is hugely valuable.
Think about it like this: - lots of people searched Rav 4 - some of them clicked the ad for cx-50 - some of them ended up test driving the cx-50 - some of them bought it
For the people that clicked / test drive / bought - there's clearly something important that happened as a result (whether it changed the final outcome or not)
Though yes personally I would be like "compact suvs 2026 reviews" as my starting point so that would never be me - but not everyone is me.