I think the article’s argument depends on Amazon having a great search engine that can surface the Pareto frontier of air friers, not just a single universal best. Then contaminating that great engine with ads that strictly make it worse.
But as you point out, there’s reason to think Amazon’s search engine is imperfect, especially for new products. Ads are the messy, side-effect-laden solution for that problem.
But as you point out, there’s reason to think Amazon’s search engine is imperfect, especially for new products. Ads are the messy, side-effect-laden solution for that problem.