I don't love (but use...) Amazon but I think if done properly, ads can be relevant even when searching for a specific thing.
Let's use a Google Example: I search for Toyota RAV4 and get an ad for Mazda cx-50. Obviously Toyota hates that but as a consumer it has a chance of making me aware of something I didn't know but would want to know, especially as a part of a purchase decision. That's why Mazda pays for that ad slot, and also why Toyota makes it expensive for them :)
Obviously google in this scenario comes out ahead and it is annoying for some users but can be highly valuable if done well.
It's not how I search or shop but plenty of people do.
Let's use a Google Example: I search for Toyota RAV4 and get an ad for Mazda cx-50. Obviously Toyota hates that but as a consumer it has a chance of making me aware of something I didn't know but would want to know, especially as a part of a purchase decision. That's why Mazda pays for that ad slot, and also why Toyota makes it expensive for them :)
Obviously google in this scenario comes out ahead and it is annoying for some users but can be highly valuable if done well.
It's not how I search or shop but plenty of people do.