When you set up CNAME and certain other records in Cloudflare DNS, it defaults to (and heavily discourages you to disable) "proxied" records, which I believe means that the record points to a Cloudflare-owned host which then acts as a reverse proxy to whatever value you'd set. So from the console it looks like you've set the CNAME to a certain value, but in practice it'll be set to a different thing and transparently forward everything via Cloudflare. This is probably where the analytics get inserted, alongside a bunch of other Cloudflare features.
You can disable this, at which point the record will be set as a normal DNS record.
I can see the advantage of Cloudflare's proxy systems, but I wish they'd be clearer about when they're being used and not pretend that this is some DNS feature or that records have been set to one thing when they've actually been set to something else. If nothing else, it makes debugging DNS issues a lot more confusing, particularly if you're not a DNS expert.
You can disable this, at which point the record will be set as a normal DNS record.
I can see the advantage of Cloudflare's proxy systems, but I wish they'd be clearer about when they're being used and not pretend that this is some DNS feature or that records have been set to one thing when they've actually been set to something else. If nothing else, it makes debugging DNS issues a lot more confusing, particularly if you're not a DNS expert.