I spent some time working with CBT for alcohol use disorder, mainly treating "active individuals". I've heard your line of reasoning many times. No level of alcohol consumption is considered risk free from a scientific point of view, at least the view of the senior researchers and professors I worked quite closely with.
So, I don't think this is providing "great public value", on the contrary I would suggest spending time with the research and treatment of the many individuals starting out thinking that "a glass of wine for lunch every day or so" can't "harm us".
So, I don't think this is providing "great public value", on the contrary I would suggest spending time with the research and treatment of the many individuals starting out thinking that "a glass of wine for lunch every day or so" can't "harm us".