Comment by mmillin

I see a lot of people below arguing that this isn’t the fault of the EU policy but the companies. I think that’s being overly charitable to the policy. While you can be rightly upset with the companies behavior, ultimately policy has to work with the incentives it creates. The policy in its current form allows for meeting requirements with annoying cookie banner opt-outs while keeping the lucrative business of tracking. If we don’t want that, the policy should be changed. Don’t expect companies to go against their interests here, even if some will actually be thoughtful and find a way to do so. The “Purpose Of a System Is What It Does” principle applies, and the purpose of the EU policy seems to be cookie banners for most sites.