Some of the collection is creepy, and I’ve largely stopped using mobile apps and loyalty programs myself. However, some of the concern seems very misplaced.
“Oh no McDonald’s runs a Customer Lifetime Value algorithm, a thing in use for decades and which has minimal privacy implications.”
“GASP the Golden Arches knows I like Diet Coke and has applied a marketing segmentation to me!”
Congrats, you’ve discovered they use concepts taught in Marketing 101?
“Oh no McDonald’s runs a Customer Lifetime Value algorithm, a thing in use for decades and which has minimal privacy implications.”
“GASP the Golden Arches knows I like Diet Coke and has applied a marketing segmentation to me!”
Congrats, you’ve discovered they use concepts taught in Marketing 101?