In the short term at a micro level, not a problem at all for people who can afford the device and probably a better deal.
At a macro level, yet another category where prices will continue to increase and buyer reaction will be subdued by lower installments and longer terms. Like 50 year mortgages and 7 year car loans.
But of course, this is the point. Phones are a durable good at this point. The focus on services and more financing options are the next levers without innovation.
At a macro level, yet another category where prices will continue to increase and buyer reaction will be subdued by lower installments and longer terms. Like 50 year mortgages and 7 year car loans.
But of course, this is the point. Phones are a durable good at this point. The focus on services and more financing options are the next levers without innovation.