Comment by advaith08

good points. one of the reasons we picked the semiconductor industry is that its less price sensitive than others-companies are willing to pay if the performance is there. Effort is a different story though, and definitely a tradeoff to keep in mind. We're doing experiments ourselves now at university partner labs (UC Berkeley and Stanford), which helps us get moving quickly. At some point, we'll need a partner though - the equipment and testing process quickly get very expensive.