As someone who used to be in SaaS sales selling a complex platform, this might be the case for you if you're constantly doing a lot of research and keeping up with the market, but it's not for the vast majority of others. I can't tell you how many software engineers and leaders I cold called who thought our platform did one thing, but was surprised to learn we GA'ed a different capability, and then they'd mention they were talking about that with their team in standup recently, and then they'd take a meeting.
Again, not doubting there are people like you out there who stay up to date with vendors, but there was a lot of useful education being done in those cold call connects. That company still employs an army of BDRs doing the same thing today.
Again, not doubting there are people like you out there who stay up to date with vendors, but there was a lot of useful education being done in those cold call connects. That company still employs an army of BDRs doing the same thing today.