You're right that it's a matter of incentives, but it's because of cost not revenue.
It's bloated not because of a sneaky plan to include revenue generation. It's cheaper to make it bloated because quality is costly. They can externalize costs to users and nobody cares.
It's bloated not because of a sneaky plan to include revenue generation. It's cheaper to make it bloated because quality is costly. They can externalize costs to users and nobody cares.