Well it all depends on whether you’ve ever thought Apple was any good at search, Siri, etc.
My own personal opinion is that they’re great at design, UX, hardware, and even some power user desktop software (lifetime Logic Pro addict here). I would say it’s a stretch to call anything they have ever done with ML to be anything near cutting edge compared to Google, for whom all of the “hard” problems of recommendation, search, NLP, and other ML have been the absolute focus of their SaaS, white papers, and web offerings for close to 30 years
My own personal opinion is that they’re great at design, UX, hardware, and even some power user desktop software (lifetime Logic Pro addict here). I would say it’s a stretch to call anything they have ever done with ML to be anything near cutting edge compared to Google, for whom all of the “hard” problems of recommendation, search, NLP, and other ML have been the absolute focus of their SaaS, white papers, and web offerings for close to 30 years